The brief

Nike FC, the Matildas, and a kit the whole country was about to know by heart. Shot to feel like the team — direct, proud, no gloss for gloss’s sake.

DMDY delivered campaign photography built to run across retail, out-of-home crops and social.

Deliverables
  • Campaign Photography
  • Retail & OOH Crops
  • Social Cutdowns
Credits
  • Client — Nike FC
  • Production — DMDY
  • Photography — DMDY